Marketing Made Simple
The phrase marketing made simple may seem like an oxymoron, but like many things, once you know how marketing works, it really can be easy. Here’s a few pointers you can use to help you get started.
What is about your photography style that makes you unique? That’s what you want to market. You can look to others for inspiration, but when it comes down to effective marketing, you want to do something that separates you from the rest. Look critically at what you do, if the answer doesn’t immediately become apparent, look harder.
Have a Recognizable Message
One of the best ways to make marketing simple is the concept of “branding.” Having a recognizable message is what will connect you to what you’re trying to sell in the minds of your clients. Some of the most successful advertising campaigns are the ones which people recognize immediately (think of Nike’s “Just Do It” Message).
I’m not saying you have to bombard your clients with ads, but you need to constantly be in the foreground of their thoughts if you want to be successful. When you’re first building a brand, your success will be splotchy at first, but the more they get to know you and your product, the better your marketing efforts will be.
Focus Your Efforts
Don’t spread yourself so thin that you become ineffective. Keep your marketing strategy simple by focusing your advertising efforts on a target audience, people who will actually care about your product. If you’re a boudoir photographer, your audience will be predominately women, women in relationships are those about to get married.
Tell Them Why They Need You
Unless you tell them, how will they know? In marketing, you have to sell your work, and if they don’t think they need what you have to offer, they’ll pass you up in favor of something else they think they need.
Charge Your Batteries Up
Keep fresh and original, and keep up the energy. You can’t be seen to waver. Instead, you have to be seen as innovative, ahead of the curve. So continue to improve your skills, charge your batteries with new ideas, and always present your best face.
Setting goals keeps you on track and focused. In marketing, it’s easy to get distracted by flashing lights and new concepts. You need to stay true to your brand and to your audience, and set clear cut goals defining how you need to do that.
Draw on Life Experience
Pretend for a second that you’re the consumer. How would you like to be talked to? How do ads appeal (or not appeal to you). We’re surrounded by commercialism, and many things are much more effective than others. Applying this knowledge to creating your own marketing strategies will help you a great deal in the long run.
Make Cold Calls and Send Direct Mailers
A large part of marketing is a strategy known as “direct marketing.” You can’t fear your clients, so making cold calls and sending out direct mailers will put yourself in the foreground of their minds and give you a better chance of getting their business.
Newsletters are the Direct Mailers of the 21st century. Instead of gaining exposure the old school way through someone’s mailbox, you can get quicker access to them through their inboxes.
I wrote a more in depth post on this before, but basically blogs are one of the best ways for you to gain exposure through the web. Populating your website with new and interesting content will make it easy for potential clients to find you. It’s networking without the handshakes.
Gift Your Clients
Send thank you letters, have contests where you give away a session, throw in extra prints for loyal customers. Gifting your clients set you apart as a photographer and enriches the overall experience. If people feel spoiled by the process they will be more likely to tell other people about you, which means more work down the road.
When it comes to marketing made simple, don’t overthink the process. Just remember your target audience, stand out, and go the extra mile. You’ll be amazed by the results.
I hope you are gaining tips that are useful! I’m always thrilled to answer any questions! Thank you so much for coming back to Boudoir Los Angeles again and again. I promise to keep delivering useful tips and inspiring ideas to help you start your own boudoir business or take it to the next level. I’m working on a boudoir e-book at the moment that I am hoping to launch in the next couple months. I’ll keep you updated on the launch.