Boudoir Tips : How to get found
Using a Blog to Increase Sales and Exposure for Your Boudoir Photography Business
1.Why a Blog is Crucial
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.”– Darren Rowse
Want a successful photography business and to increase your sales? You need to get your name out there, you need to gain exposure. You also need to realize that we live in a world where many people’s lives are conducted primarily online, and in order to meet them where they are, you need to set up a blog.
A blog exists a connection between you and your potential clientele, as it is the human element that allows you to express your unique skill set and personality to those people you won’t necessarily meet in everyday life. It’s the digital version of cloning yourself, so you can reach more people faster and more effectively. When you blog, you need to blog intentionally, paying attention to style and theme, so that you’re representing your brand appropriately. It won’t be all serious, and it won’t be all casual. Finding the balance between the two is what will appeal to your readers, so that, in a way, you become a “real”person to them.
2. What to Talk About
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.”– Tim Frick
- What to Wear
One of the FAQ’s of Boudoir Photography is “what should I wear?”Writing a blog about how to dress and prepare for the session not only saves you time because you won’t have to be constantly repeating yourself, but makes it more accessible to your clients.
- What Clients Are Saying
Self-promote! Write client features and talk about these experiences. After you finish sessions, ask your clients to say a few words and then write about it in the blog. One of the best marketing tools are the references of others who have already been through the process.
- Albums and Wall Portraits
Don’t hesitate to talk about the technical aspects of your job, especially if you specialize in high-quality print presentation, what you offer helps you stand out from the crowd.
- Hidden Nooks
What are the special gifts that only you have? What makes you unique amongst other photographers? Avoid outright bragging, but certainly talk about it. Being too humble won’t ever serve you well in such a competitive field.
- What to Look for in a Photographer
Consider yourself an expert on the matter. When people search google for “what to look for in a photographer,”you want them to show up at your page. Blogging about what makes a good photographer in general, and then fulfilling those requirements yourself, will be a major selling point for your business.
3. How Often to Post on Your Blog
“Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.” -Aaron Wall
This is really up to you, but 2-3 times per week at least (more if you can spare the time) is optimal for search engine optimization and site exposure. It doesn’t have to be feature length articles, just a couple hundred words, but the more content you have, the higher traffic you’ll get to your site.
4. How to Set Up a Blog
“Remarkable social media content and great sales copy are pretty much the same –plain spoken words designed to focus on the needs of the reader, listener, or viewer.” – Brian Clark
If you have not built a blog yet and it’s something that’s been on you to do list for as long as you can remember, here you go, 4 easy steps to get your blog on it’s way! I know it can be overwhelming, and there are so many things you don’t know, but the only way to start, is to DO IT!! The rest will fall in place over time. My blog has come together over a period of YEARS, and I really had to let go of perfect or I would have never put it out there. I’m not sure it will ever be perfect. I’m actually in the middle of a redesign now. Stay tuned. The design is finally done and I should be up and going in a couple weeks.
Here are 4 easy step to get your blog started
1. Choose you domain name
This is important! Instead of having something like: yoursite.wordpress.com or yoursite.blogspot.com, you will have: www.yoursite.com
Free blogs can setup on wordpress.com and blogspot.com, but if you’re planning to be a successful and professional looking long-term blogger, then you might as well start on a self-hosted site.
If you have not done this yet, I recommend grabbing a domain and a web hosting service from a provider like Bluehost.
1. click on get started now
2. pick your domain name or click already have domain name
3. enter in your account and billing info
4. choose your hosting package
2. Install a wordpress
1. Log into your Bluehost account and in the home section you will see a little icon that say install worpress. Click install wordpress.
2. Once you have installed wordpress, go to your site, so type in whatever site you choose in the browser and a generic wordpress them with come up. Click log in.
3. Once you are logged in go down to appearance on the left and click on themes. Pick a theme you fancy. There are many lovely free ones and you can get paid ones for a minimal charge.
4. once you have chosen a theme you can start blogging. Just click Post and Add New
3. Update the Favicon For Your Website
The little 16×16 icon that appears next to your web address at the top your browser id Favicon. It can also show up next to the tabs or in the bookmarks section too.
Spend 5 minutes to update your favicon, and it can be a small detail that makes an impact and does not scream “Newbie”
To update your favicon, you’ll need to place a 16×16 pixel icon (named favicon.ico) into your website’s root folder. For WordPress users, that’s directly into your public_html folder. You can create a picture file in Photoshop and simply rename it to favicon.ico, or create one yourself on a website such as Favicon.cc.
4. Format your blog post
Many people fail to format their blog posts to make it easier for the reader. The posts are lacking headings, subheadings, lists, white space, pictures, bold keywords, italics, charts, diagrams, and even links! Go to some of your favorite blogs and take notes on how they format their blog. Make your blog fun read and easy to consume. People will spend much more time on your blog if you do that. This is only something I’ve recently really tried to implement and I’m getting better at it everyday! Here’s a great article from problogger that really helped me.
I hope this helps get you on your way! Blogging is a journey worth discovering. You never know what can come of it and you just might love it. Over the last 6 months I have discovered so many things about myself and this boudoir blog has really given me a platform to connect with all of you and share my knowledge. It is just the beginning! Please feel free to share and let me know anything you want to know! I love hearing from my readers!