The Importance of Branding for Boudoir Photographers
Boudoir photographers have their own special niche in the photography market, so much so that boudoir photography has effectively become a class all its own. Although there is a level of trust that is necessary for all types of photography, genres outside of the Boudoir are fairly straightforward. But subjects of boudoir photography are baring their most intimate sides for the camera, both physically and emotionally, which means that for a boudoir photographer to be successful, there must be an astronomically high level of confidence between photographer and client. Developing this trust early on is absolutely essential. Simply put, you need to be friendly, welcoming, professional, and trustworthy from the very first contact.
Crafting a brand for your boudoir photography business is absolutely crucial. Clients want to feel comfortable with whomever they choose, which means that an effectively creative marketing effort must be in place. You don’t want to seem like an anonymous nobody. You must look established, well known, and professional. While this task might seem a gargantuan undertaking, it’s actually fairly simple.
Your Website Is Half the Battle
If your website looks like it took three days to publish, prospective clients will probably give you a pass. Remember, they are pondering getting into a very vulnerable state with you, and women can be rather self-conscious about their bodies. They are counting on you to make them look beautiful and sexy. They need to be 100% confident that you are a professional and your website reflects that.
Your website not only needs to appear professional, but your color schemes, fonts, styles, and even logo need to be consistent. Consistency gives the appearance of establishment, and establishment means that many have already trusted you.
To accomplish this, you can either hire a web designer to get you started, or you can even go to companies that have pre-fabricated website templates. There are so many options out there and if you have any questions, please feel free to ask. For most of my website I use showit.com , which is a pretty sweet web application that allows you to build your own website in a matter of hours.
It takes about a day to really grasp its use and then you should be golden. It’s a drag and drop system that is super intuitive and easy to use. I love it because I make changes to my sites constantly and I like being in control. They have a ton of customizable designs as well if you don’t want to design your site from the ground up.
Remember: Consistency is key to your branding.
Get Known. Get Out There.
Often times, what will push a prospective client in one direction or another is how far and wide the photographer is already known. Again, if others have already trusted you, then you will appear trustworthy. A fairly active marketing presence will help you pop up in all kinds of places, and make your business appear more established. When people see your brand, your logo, or your style, they will instantly identify you as a trustworthy boudoir photographer.
To do this, you will want to focus on search engine optimization (SEO) for your website, so that you can hit the first page of the search engines. Also, don’t forget to harness the power of social media. Be sure to create at least 5 social media pages. You want to adopt the thinking, and just be everywhere.
All of your clients are not in the same place and by being on YouTube, Twitter, Facebook, and LinkedIn, you increase your chances of exposure to many more people! An easy, massive timesaver for running social media pages is to use services like Hootsuite.com, which will allow you to blast updates simultaneously from the dashboard, even allowing you to schedule posts to be seen.
Craft Your Style
A Volvo is easily identified without seeing the word ‘Volvo’ anywhere on the vehicle, and you feel assured that it’s a safe car. You can instantly pick out a Louis Vuitton handbag from across the street. The Nike ‘swoosh’ is unforgettable – and synonymous with athletic wear. People go to these products and businesses, often because they know exactly what they’re going to get every time. They want something dependable, and they want something unique.
Your style is your own, and it is important to keep it consistent. By doing so, your clients will have a general idea of what they are going to get even before you deliver. Consistency implies establishment, which builds trust. All that’s left is to do what you do best!